CRM platforms like Salesforce hold a wealth of customer information. But what if you could unlock even deeper insights by making any company data from Google BigQuery immediately viewable in Salesforce?
This would, for example, give Salesforce users direct access to custom-computed metrics, like lifetime value (LTV) or conversion probability, in the middle of a call with a prospect. Fortunately, this is possible in more than one way.
This article explores the step-by-step process of sending data from Google BigQuery to Salesforce. It will cover the method for manual connection methods as well as the method for automated connection via Dataddo—a data integration tool. Click to skip down:
Connecting Google BigQuery to Salesforce manually involves exporting data from BigQuery and importing it into Salesforce.
It is important to note that this method requires some technical know-how, and—since it is manual—it's only really suitable for one-time integrations, and not scenarios where data needs to be regularly updated in Salesforce.
Here are the steps involved:
Voila! You've completed a one-off import of BigQuery data to Salesforce. To learn how to automate regular imports, read on.
Dataddo offers a simple alternative for automatic data transfer—up to every 5 minutes—from Google BigQuery to Salesforce. This way, your BigQuery data will always be up to date in Salesforce.
Dataddo eliminates the need for complex coding or manual data manipulation. Its intuitive interface empowers anyone, regardless of technical expertise, to connect BigQuery and Salesforce in minutes. Here's a step-by-step guide for how to do it:
Dataddo enables this process to be repeated with any operational apps—other CRMs like Hubspot, marketing platforms like Google Ads, finance software like Exact Online, and more.
Connecting Google BigQuery to Salesforce can be complex, but using Dataddo simplifies the process with its advanced features and user-friendly interface. Here are some compelling reasons to choose Dataddo for your integration needs:
Dataddo excels at reverse ETL, the process of pushing data from your analytical warehouse (e.g., BigQuery) back to your operational systems (e.g., Salesforce). Its user-friendly interface eliminates the need for complex coding, allowing you to set up data flows with drag-and-drop ease. This translates to significant time savings and empowers even non-technical users to harness the power of reverse ETL.
Dataddo doesn't force a one-size-fits-all approach. Our platform offers a high degree of customization, allowing you to tailor data flows to your needs. You can define transformations, filter data based on specific criteria, and extract any custom dataset using our universal JSON connector.
Dataddo provides a centralized hub for managing and monitoring your data flows. You can easily track the progress of each flow, view transfer history, and troubleshoot any potential issues. This level of observability ensures your data pipelines operate smoothly and deliver the data you need.
Dataddo empowers you to schedule automated data flows, ensuring your Salesforce data remains consistently up-to-date with the latest information from BigQuery. This eliminates the risk of human error and keeps your CRM system constantly refreshed with the most recent insights.
Dataddo prioritizes the safety of your information by employing robust security measures. We leverage industry-standard encryption protocols and access controls to protect your data throughout the integration process.
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Connect All Your Data with Dataddo Just a few quick steps to get data from any database into Salesforce. |
Continue reading the Dataddo blog for more BigQuery tips, tricks, and resources!