French company FoodChéri specializes in delivery of healthy, ready-made employee lunches to businesses in the greater metropolitan area of Paris. Their sister brand, Seazon, offers flexible, subscription-based meal plans for busy individuals who want better nutrition without the hassle, and delivers weekly across all of France.
The brands share one menu, which features the kind of variety you might expect from the French. But they conduct operations with a highly sustainable twist—they have an entire team dedicated to reducing ecological impact, a network of partners to help distribute uneaten meals, and carefully source seasonal, local ingredients.
When FoodChéri was founded in 2015, the market for ready-made meal delivery was completely new. And like the players on any innovative market, they had to adjust quickly to the expectations of customers.
The Problem: Too Much Unstructured Data, Not Enough Insight
By 2020, FoodChéri had established a solid foothold in the meal delivery sector. But they realized that they could strengthen this foothold even further using data. Over the years, they had collected a mountain of it from both internal and customer-facing tools; to leverage it better, they would need to overhaul their data infrastructure.
They were already using MySQL and MongoDB to store unstructured data, but unstructured data is raw and unsuitable for analysis in a dashboarding app. So, they began searching for a flexible integration tool that would replicate data from their existing databases and sync it to a new warehouse capable of storing structured data. There, it could be enriched by the company’s data team, then sent directly to dashboards for analysis.
BigQuery was an obvious choice of warehouse given that FoodChéri was already using other Google Cloud solutions. But what about the data integration tool?
The Solution: Automatic Transformations, Comprehensive Support
Google BigQuery only accepts structured and semi-structured data, so in order to move fully unstructured data from MongoDB and MySQL to BigQuery, some sort of data transformation (or structuring) must first take place.
FoodChéri’s data team could of course do this themselves in the databases, then use either Fivetran or Dataddo to copy the data to BigQuery. But this is a lot of extra busywork. It would be much easier if the integration tool automatically transformed the data before sending it to BigQuery.
Fivetran doesn’t do this, but Dataddo does. But Fivetran had a MongoDB connector and Dataddo didn’t.
In ten days, Dataddo built a MongoDB connector for FoodChéri, so that they could properly test both tools. Dataddo emerged as the winner.
“We chose Dataddo for its user-friendliness, automatic transformations, clear pricing policy, and the quality of the human relationship that was established from our first exchanges. In the end, we understood we could bring a lot to each other.”
- Laurent Partouche, CPO, FoodChéri & Seazon
After Dataddo sends the data to BigQuery, FoodChéri’s data team performs additional transformations and synchronizes it to their BI tool, Metabase, where all company stakeholders can view dashboards for insights.
The Outcomes: Less Engineering, More Data Analysis
Thanks to the MongoDB connector, FoodChéri’s engineers saved weeks of labor when overhauling their data infrastructure. And since Dataddo pre-cleans the data it extracts from MongoDB and MySQL, the data is always easier for them to work with once it hits BigQuery.
Even more importantly, the automatic daily syncing between the two warehouses ensures that stakeholders get the freshest data daily.
“Dataddo lets us focus on the essentials: transforming data in BigQuery and then analyzing it.” - Laurent Partouche, CPO, FoodChéri & Seazon
FoodChéri and Dataddo: Moving Forward Together
FoodChéri is much more than just a kitchen with a few trucks; it’s an ever-evolving service committed to the delivery of responsible food. As such, its data pipelines are anything but static.
As the company grows, so does its need to sync different datasets between warehouses, as well as use new connectors. Most recently, FoodChéri started using Dataddo to sync data from its helpdesk app, Gorgias, directly to BigQuery.
Wherever FoodChéri decides to move their data next, Dataddo will be moving with them.