In September of 2022, we launched our free plan, which lets users automate the flow of any amount of data from online services to dashboarding applications. But we didn't realize it would make such a splash!
Now, over 1,300 companies across sectors are using the plan to validate and get buy-in for analytics initiatives, without the time restrictions imposed by standard, free product trials.
Why the Free Plan? And Who's Using It?
There is a growing body of evidence indicating that the greatest barrier to adoption of data and analytics initiatives today is not technological limitations, but company culture (see research by NewVantage Partners, Gartner, Accenture). This means lack of executive buy-in, poor organizational support for data literacy, and lack of employee confidence in data skills. When we launched the free plan, we wanted to help companies address precisely these concerns; to give them a no-pressure way to prove data models and familiarize employees with analytics operations before investing in more advanced integration functionality.
Eight months after the launch, over 1,300 companies have used the plan to integrate 21 million rows of data monthly, with 50% of these companies explicitly stating that they are using it as a testing ground for pipelining solutions. The companies range from small startups with just a few employees to enterprises with over 5,000 employees. Among them are ecommerce companies, retail companies, marketing agencies, data consultancy agencies, healthcare organizations, SaaS vendors, financial and cultural institutions, and institutions of higher education.
“The sheer variety of businesses on our free plan is a testament to the universal need to start working with data,” says our CEO Petr Nemeth. “Moreover, once businesses do start working with data, it takes them significant time to develop a data-driven mindset and learn how to use data tools—more time than most free product trials give them. Proof of this is that users of our free plan, which never expires, are three times more likely than users of our time-limited platform trial to take advantage of Dataddo’s more advanced ETL, database replication, and reverse ETL functionalities.”
What Our Customers Are Saying
Anthony Plagnes Payá, Communications and Media Strategy Coordinator of the Heritage Montreal Foundation, a non-profit organization that promotes and protects the cultural heritage of Greater Montreal, says “With Dataddo’s free plan, we were able to build a solid foundation for our data management and analysis practices, which paved the way for us to scale up our integrations and improve these practices under a paid plan.”
Most commonly, companies are using our free plan to connect Google Analytics 4, YouTube Analytics, Facebook Ads, Shopify, Hubspot, Stripe, QuickBooks, and Exact Online to visualization tools such as Looker Studio, Power BI, Tableau, and Google Sheets. The professionals actually using the platform range from data scientists, analysts, and engineers to marketers, business managers, accountants, and even CEOs.
“We needed to track return on ad spend, and Dataddo’s free plan gave us a relaxed environment for testing integrations of campaign data from Facebook, Instagram, and YouTube in Looker Studio. Now, we use the platform to integrate all our ecommerce and social media data,” says Ondra Plas, founder and CEO of Maso Here, the largest online marketplace for dried meat snacks in the European Union.
Apart from the free plan, we offer two scalable paid plans: Data to Dashboards and Data Anywhere. The former is a fully-fledged version of the free plan; it allows subscribers to sync data to more than three visualization tools, and unlocks more platform features and direct support. The latter additionally enables subscribers to send data from online services to warehouses (ETL), between warehouses (database replication), and from warehouses back into online services (reverse ETL). Users of all three plans can find easy workflow tutorials at our newly launched online learning academy.