Best Alternatives to Supermetrics

By Melanie Rankin | 7 min read

Choosing a data integration platform for your business is one of the most consequential decisions you can make for your data architecture—it’s the difference between a system that works and one that requires more attention than it’s worth. 

Though Supermetrics is a popular ETL tool with marketers, its limitations are often enough to push away consumers from other industries. Having been designed for a specific use case involving a specific few connectors, Supermetrics’ lack of flexibility can leave users frustrated. 

But if Supermetrics isn’t working for you, there’s no need to feel trapped—For better or worse, the current market is flooded with ETL/ELT solutions for every nuanced use case. We’ve put together a shortlist of our favorites to help you get started in your search. Every tool here is high-powered and flexible to support users across industries, and keep in mind that the list is in no particular order. 

  1. Dataddo
  2. Panoply
  3. Xplenty
  4. Hevo
  5. Fivetran
  6. Airbyte
  7. Informatica PowerCenter

1. Dataddo

Dataddo is a no-code, cloud-based ETL platform that puts flexibility first - with a wide range of connectors and fully customizable metrics, Dataddo makes the process of creating automated data pipelines simple. The platform seamlessly integrates with your existing data stack, eliminating the need to invest in unnecessary software. Dataddo’s intuitive interface and simple set-up let you focus on integrating your data, rather than wasting time learning additional tasks, and it's fully managed with regard to API changes, so you can set and forget your pipelines. If you need a connector that Dataddo does not already provide, it can be added to the platform within 10 days of the request. 

Key features: 

  • Fast, simple deployment
  • Flexible and Scalable 
  • New Connectors added within 10 days 
  • Security: GDPR, SOC2, and ISO 27001 compliant
  • Plugs into existing data stack 

2. Panoply

Panoply delivers on its promise of “analysis-ready data” through a series of pre-built SQL schema, plus quick compatibility with any and all business intelligence platforms. It involves the user in the process of table creation when setting up a data source, giving total control over how a source is created. Additional benefits include built-in performance monitoring and easy scaling for growing businesses. 

Key features: 

  • Unlimited users and data queries
  • 100+ data sources available 
  • Smart Data Warehouse with AI-driven automation
  • Easy data schema modeling

3. Xplenty

As a cloud-based ETL solution, Xplenty focuses in particular on security and flexibility, guaranteeing regulatory compliance with most industries and protection from attacks and security breaches. Xplenty employs scalable, use case-specific solutions for Marketing, Sales, Support, and Developers. However, they don’t support integration with the most popular business intelligence platforms. 

Key features: 

  • Drag-and-drop, no-coding interface
  • 140+ data sources
  • Comprehensive support 
  • Advanced encryption, HIPAA, GDPR, CCPA compliant 

4. Hevo Data

Hevo is another reliable integration platform that focuses on simple action for moving data into your data warehouse or database, specifically, meaning they currently don’t support dashboarding apps as destinations. Regardless, Hevo’s position as a simple and no-coding integration platform makes it a worthwhile choice for any non-technical user who needs to move data to their warehouse, fast. 

Key features: 

  • 100+ data sources, including many BI apps (as source only) 
  • Unlimited sources in pay-per-row pricing model 
  • Real-time data replication in your warehouse

5. Fivetran

Fivetran is a cloud-based integration solution with a difference - it focuses on ELT, rather than ETL, prioritizing a strong and stable connection to your warehouse or database rather than high transformative capabilities. Instead, Fivetran gets your data “analysis-ready” with its automated, maintenance-free data pipelines. Though it’s a strong choice for your integration, keep in mind that Fivetran uses a complicated volume-based pricing structure that can make predicting your costs in advance difficult. 

Key features: 

  • 150+ data connectors
  • No-coding interface with quick and supported setup
  • Automatic data normalization between disparate sources
  • Easy monitoring of all pipelines statuses

6. Airbyte

A strong option, but perhaps one more geared to the developers in the audience: Airbyte is a free and open-source data tool for “modern data teams.” It offers many pre-built connectors but stays open source to allow flexibility for users who need customized connections. Like other popular ETL tools, it is cloud-based and offers fully automated pipelines, but primarily for the more technical user. 

Key features: 

  • Customizable data sources
  • Custom transformations available via dbt
  • Support via Slack 
  • Full user agency over modifying and debugging pipelines

7. Informatica PowerCenter

PowerCenter is the cloud-native integration service from Informatica, also power by AI. Its low-coding interface delivers powerful transformative action, giving users the choice between the ETL or ELT approach. PowerCenter’s multi-cloud capabilities focus on giving users full control over their own data, and it offers several pathways depending on customer needs, including Data Warehouse modernization, high-level data security, and advanced business data analytics. 

Key features: 

  • Powered by CLAIRE, a metadata-driven AI engine
  • High-level data security for any business
  • Easily scalable integrations
  • Optimized for business data intelligence 

Conclusion

If you don’t want to continue bothering yourself with the constraints of Supermetics, Dataddo is a flexible tool to manage all of your data needs from one simple control panel. To see for yourself, contact Dataddo support or start your free trial today. 

 

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Category: Product, Tools, Industry Insights

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