How Publicis Groupe Brasil Uses Dataddo’s API to Scale a Data Product

Main Challenge

Publicis Groupe Brasil—the Brazilian branch of renowned communications firm Publicis Groupe—needed to find a data pipeline vendor with a headless API to feed data to their internal data platform, which generates reports for the Groupe’s clients and teams.

Key Outcomes

• 3 full-time data engineering equivalents saved on pipeline maintenance and connector building.
• 2+ months saved on implementation of new features thanks to direct integration with Dataddo’s API.
• 1 API for all connectors.
  

Solution

• Full REST API access enables Publicis Groupe Brasil to embed all Dataddo’s connectors and features in its own data product.
• Close pre- and post-sales support ensures all of the Groupe’s data integration requirements are met.
• Universal JSON connector allows full customization of extracted datasets.
• Predictable pricing means Publicis Groupe Brasil can scale up with no unpleasant surprises.
  

“Without Dataddo, we would need at least 3 additional full-time data engineers to build and maintain data pipelines. And direct access to Dataddo’s headless API has streamlined the implementation of new product features that would have taken 2 or more months to develop in-house.” - A member of Publicis Groupe Brasil's data engineering team

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Publicis Groupe is a major digital transformation company and the second largest communications group in the world. Their Brazilian branch has over 1,500 employees operating across various subsidiaries, including Arc Worldwide, DPZ, LePub, Leo Burnett, Performics, PGM, PMX, PXP, Publicis Brasil, and Talent.

This is how Publicis Groupe Brasil uses Dataddo’s headless API to accelerate development of their internal data product.

The Challenge: Finding a Cost-Effective Way to Integrate Data

Publicis Groupe Brasil provides an internal data product that collects data from online advertising and social media platforms (e.g., Google Ads, Meta, Tik Tok), databases (e.g., AWS, Snowflake, PostgreSQL), and other custom sources, and then uses it to generate reports for the Groupe’s internal teams, as well as their customers.

Their data engineering team had been building integrations between these sources and the data product, but this process was becoming hard to scale due to continuous API maintenance and the constant need to connect new data sources.

Publicis Groupe Brasil needed to offload data integration work to a dedicated pipeline vendor, and free their data engineers to focus on scaling their data product. In addition to zero-maintenance pipelines and flexible integration functionality, they had one key requirement: the vendor needed to offer headless API access, so Publicis Groupe Brasil could embed new integration functionality in the product. This would give the Groupe’s teams and customers more power to work with their own data.

The Solution: All Integration Essentials, Full REST API Access

After auditioning several popular data integration tools, Publicis Groupe Brasil chose Dataddo for its headless full REST API, predictable pricing model, zero-maintenance pipelines, and vast connector library. Moreover, close pre-sales support ensured that the Groupe knew exactly what to expect once Dataddo was fully deployed.

Like most enterprises, the Groupe had some customization requirements (e.g., custom connectors and datasets). Dataddo’s Solutions Team took a personal interest in making sure these requirements were met, using—among other methods—Dataddo’s universal JSON connector.

Via Dataddo’s headless API, Publicis Groupe Brasil was able to quickly add new features to its product.

One of these features is the ability for Publicis Groupe clients to authorize connections between the services they use (e.g., Google Ads and Meta) and Publicis Groupe’s data product, directly through Publicis Groupe’s own user interface (UI). This is essential for keeping clients’ online services connected, and much more secure than Publicis Groupe authorizing the services for them. 

Another added feature is the ability for clients—as well as Publicis Groupe Brasil’s internal teams—to configure data extractions through Publicis Groupe’s UI. This is so much easier than redirecting them to a separate platform, and keeps everything on-brand for the Groupe.

The Outcomes: Less Engineering Overhead for Publicis Groupe Brasil, More Autonomy for Customers 

Since deploying Dataddo, Publicis Groupe Brasil has been able to accelerate the development of its internal data product—both by embedding Dataddo’s integration functionality, and by relieving its data engineers of connector building and maintenance, so that they can focus on higher-value tasks.

“Without Dataddo, we would need at least 3 additional full-time data engineers to build and maintain data pipelines. And direct access to Dataddo’s headless API has streamlined the implementation of new product features that would have taken 2 or more months to develop in-house,” says a member of Publicis Groupe Brasil’s data engineering team.

The product features that Publicis Groupe Brasil has implemented using Dataddo’s API have given the Groupe’s customers more control over which online services, as well as which data from those services, are connected to Publicis Groupe’s internal reporting platform. 

“We plan on using Dataddo’s Headless Data Integration to embed even more features in our data product, which will empower our employees and clients to work with data more efficiently and securely.”